Even though a national brand pain reliever and a store brand pain reliever both contain the same amount of ibuprofen per capsule and are both gel coated, Cho chooses to purchase the national brand because she thinks it will work better based on the brand name alone. Which dimension of brand equity does this example illustrate?

Question

Quizplus · Accepted Answer

This example illustrates perceived quality as the dimension of brand equity that Cho is focusing on. She believes that the national brand will work better based on its brand name alone, indicating that she has a higher perception of its quality compared to the store brand.

Even Though a National Brand Pain Reliever and a Store