Offering other manufacturers the right to use the brand in exchange for a set fee or percentage of sales is known as ________.
A) family branding
B) benchmarking
C) stand-alone branding
D) cobranding
E) licensing

Question

Quizplus · Accepted Answer

Offering other manufacturers the right to use the brand in exchange for a fee or percentage of sales is known as licensing.

Offering Other Manufacturers the Right to Use the Brand in Exchange