A given group responding to media messages more or less in a uniform manner is described as………. theory.

Question

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The concept of a given group responding to media messages in a more or less uniform manner is described by the "social categories" theory. This theory suggests that individuals within certain social categories (e.g., age, gender, cultural background) tend to have similar responses to media messages due to shared characteristics or experiences.

A Given Group Responding to Media Messages More or Less