In Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council concerning a Virginia law prohibiting the advertising of prices of prescription drugs the Supreme Court held that:

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The Supreme Court held that the Virginia law prohibiting the advertising of prices of prescription drugs was unconstitutional as it violated the First Amendment's protection of commercial speech. The Court ruled that consumers have a right to receive information on prices and the restriction on advertising prices limited the availability of such information.

In Virginia State Board of Pharmacy V