In Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council concerning a Virginia law prohibiting the advertising of prices of prescription drugs the Supreme Court held that:

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The Supreme Court held that the Virginia law prohibiting the advertising of prescription drug prices was unconstitutional because it violated the First Amendment's protection of free speech, including commercial speech. This decision recognized that advertising, as a form of communication, is protected under the First Amendment, and consumers have a right to receive information.

In Virginia State Board of Pharmacy V