In Audi AG v. D'Amato, where Audi sued D'Amato for trademark violations for selling Audi logo goods on his website audisport.com, the appeals court held that it would consider certain factors about possible infringement. Which of the following is a factor considered when determining whether there is a "likelihood of confusion":

Question

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The factors considered when determining the likelihood of confusion in trademark infringement cases include the marketing channels used, the degree of purchaser care, the defendant's intent in selecting the mark, and the likelihood of expansion in product lines. These factors help assess how likely it is that consumers will be confused by the similarity of the marks in question.

In Audi AG V