The reputation of a firm that gives value to trademarks and other such forms of intellectual property combined with the trust of many customers is known as:
A) trade secrets
B) copyright
C) good copy
D) goodwill
E) good relations

Question

Quizplus · Accepted Answer

Goodwill refers to the intangible value that a company has built up over time through its reputation, customer relationships, and brand recognition. This includes the value of trademarks and other forms of intellectual property as well as the trust and loyalty of customers. Goodwill is a significant asset for a company and can influence its ability to attract and retain customers, employees, and investors.

The Reputation of a Firm That Gives Value to Trademarks