Many firms are reluctant to invest in great service, largely because ________.
A) it is difficult to change employees' actions
B) consumers usually are not aware that they are receiving great service
C) a service's quality can only be as good as that of the provider himself or herself
D) it takes time and patience before a return on the investment is noticeable
E) of the inseparability and perish ability of services

Question

Quizplus · Accepted Answer

Many firms are reluctant to invest in great service because it takes time and patience before a return on the investment is noticeable. Unlike tangible products, the benefits of great service are not always immediately obvious, and it can take time for consumers to recognize and appreciate the value of exceptional service. This can make it difficult for firms to justify investing in service improvements, especially if they are focused on short-term financial results.

Many Firms Are Reluctant to Invest in Great Service, Largely