When a securities professional buys stock for her own account, then urges investors to buy the same stock so that the price will rise, and benefit her, has engaged in:

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This is known as scalping, which involves buying a stock and then recommending it to others with the intention of quickly selling the stock at a profit once the price rises. It can be a violation of securities laws and ethical standards if the securities professional doesn't disclose their interest in the stock.

When a Securities Professional Buys Stock for Her Own Account