Under the Lanham Act, a private party injured by the false ads of a competitor may sue the competitor for double value of lost profits.

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Under Section 1117(a) of the Lanham Act, a private party injured by false advertising may sue the competitor for, among other things, "any damages sustained by the plaintiff" and "the costs of the action." In certain cases, the plaintiff may also be entitled to recover the defendant's profits. Specifically, if the plaintiff proves that the defendant's false advertising was done with "knowledge" or "reckless disregard" of its falsity, then the plaintiff may elect to recover either its actual damages or the defendant's profits, whichever is greater. Therefore, the plaintiff may potentially recover double the value of its lost profits.

Under the Lanham Act, a Private Party Injured by the False