U-Haul sued a competitor, Jartran, for making false claims about the two companies in its ads. The lawsuit, which was successful, was brought under the:
A) FTC Act
B) Magnuson-Moss Act
C) Lanham Act
D) False Advertising Act
E) Advertising Substantiation Act

Question

Quizplus · Accepted Answer

The Lanham Act is the primary federal law that governs trademarks, service marks, and unfair competition. It provides a private right of action for companies to bring a lawsuit against their competitors for false advertising that is likely to deceive consumers. In this case, U-Haul brought a successful lawsuit against Jartran for making false claims in its advertising.

U-Haul Sued a Competitor, Jartran, for Making False Claims About