For the marketing manager, pricing is merely an economic break-even point or a cost-plus accounting calculation.

Question

Quizplus · Accepted Answer

Pricing is more than just an economic break-even point or a cost-plus accounting calculation. The marketing manager must also consider factors such as competitors' prices, customer perceptions of value, and overall marketing strategy. Pricing decisions have a significant impact on a company's profitability and market position, and should be carefully thought out and researched.

For the Marketing Manager, Pricing Is Merely an Economic Break-Even