Since a product's price tends to be invisible, customers rarely have trouble moving past price to consider other critical benefits the product affords.

Question

Quizplus · Accepted Answer

This statement is false. The price of a product is often visible and is a major factor in a customer's decision-making process. Customers may compare prices of similar products before making a purchase, and a high price may deter them from considering other benefits.

Since a Product's Price Tends to Be Invisible, Customers Rarely