________ could lead the marketing manager to decide to price at some market average price, or perhaps above or below it in the context of penetration or skimming objectives.

Question

Quizplus · Accepted Answer

Competitor-based pricing involves setting prices based on the prices of competing products in the market. Therefore, it could lead the marketing manager to decide to price at some market average price, or perhaps above or below it, depending on the pricing strategies of the competitors.

________ Could Lead the Marketing Manager to Decide to Price