When Claire purchased her new cell phone, she was offered an opportunity to purchase a car charger and a cover together at a reduced price. The cell phone provider was using a ________ strategy.

Question

Quizplus · Accepted Answer

The cell phone provider was using price bundling strategy by offering the car charger and cover together at a reduced price. Price bundling involves offering two or more complementary products or services together at a lower price than if they were purchased separately.

When Claire Purchased Her New Cell Phone, She Was Offered