Bella is a discount furniture store. Most of the items in the store are overstock and hence tend to be more inexpensive than other furniture. Recently Bella started to display the manufacturers' suggested retail price next to the price it charges to show the savings. Bella is using a ________ strategy.
A) product line pricing
B) captive pricing
C) price bundling
D) reference pricing
E) prestige pricing
Correct Answer:
Verified
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