________ is used by firms that rely on periodic heavy promotional pricing, primarily communicated through advertising and sales promotion, to build traffic and sales volume.

Question

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High/low pricing is a strategy that involves offering high prices on products initially and then marking them down through promotions or discounts later on. This strategy is often used by firms that rely on periodic heavy promotional pricing communicated through advertising and sales promotions to build traffic and sales volume.

________ Is Used by Firms That Rely on Periodic Heavy