A vertical merger is when two competitor firms come together to form a new firm.

Name: A vertical merger is when two competitor firms come together to form a new firm.
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A vertical merger is when a firm merges with another firm that operates in a different stage of the supply chain, such as a manufacturer merging with a distributor or retailer. It does not involve two competitor firms coming together to form a new firm, which is known as a horizontal merger.

A Vertical Merger Is When Two Competitor Firms Come Together