Among the groups usually favoring resale price maintenance agreements are small retailers and producers of well-known products.

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Small retailers often find it difficult to compete with larger chains that can offer discounts due to their greater purchasing power. Resale price maintenance agreements can help level the playing field by ensuring that all retailers sell the product at the same price. Producers of well-known products may also benefit from resale price maintenance agreements, as they can prevent price erosion and maintain the perceived value of their brand.

Among the Groups Usually Favoring Resale Price Maintenance Agreements Are