Mass retailers oppose resale price maintenance because it hinders their strategy of:

Question

Quizplus · Accepted Answer

Mass retailers typically focus on selling large volumes of goods at competitive prices, rather than maintaining high prices for name brand goods or focusing solely on high quality or high-priced products. Resale price maintenance, which requires retailers to sell goods at or above a minimum price set by the manufacturer, can limit their ability to offer competitive prices and undercut their strategy of volume sales. Therefore, none of the provided options accurately describe why mass retailers oppose resale price maintenance.

Mass Retailers Oppose Resale Price Maintenance Because It Hinders Their