In Leegin Creative Leather Products v. PSKS, a maker of leather goods would not sell to stores that would not follow its pricing policy (resale price maintenance). The Supreme Court held that:

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In Leegin Creative Leather Products v. PSKS, the Supreme Court held that vertical price restraints, such as resale price maintenance, should not be subject to a per se rule of illegality. Instead, they should be evaluated under the rule of reason, which assesses their actual effect on competition. This decision marked a significant shift from previous interpretations that often considered such practices automatically illegal.

In Leegin Creative Leather Products V