When marketing planning, a good channel decision can be one of the most important within the entire planning process and can lead to market advantage over competitors.

Question

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The channel decision, or how goods and services are distributed and sold to customers, can have a significant impact on a company's success in the market. Making the right channel decisions can lead to competitive advantages such as increased customer reach and improved customer experiences, while poor channel decisions can lead to lost sales and market share. Therefore, a good channel decision is a crucial part of effective marketing planning.

When Marketing Planning, a Good Channel Decision Can Be One