E-commerce is not generally a central part of most firms' marketing strategies.

Question

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E-commerce has become an integral part of many firms' marketing strategies in today's digital age. It offers a convenient way for customers to purchase products and services, allows for targeted advertising, and provides valuable insights into consumer behavior. E-commerce is no longer an optional add-on for businesses, but a necessary component of a comprehensive marketing plan.

E-Commerce Is Not Generally a Central Part of Most Firms