Channel members add their value by bridging gaps in form, time, place, and ownership that naturally exist between ________.
A) consumers and transporters
B) facilitating agents and transporters
C) producers and consumers
D) producers and retailers
E) distributors and agents

Question

Quizplus · Accepted Answer

Channel members act as intermediaries that bridge the gaps between producers and consumers, which naturally exist due to differences in form (product processing), time (production timing vs. customer demand), place (location of production vs. customer location), and ownership (transfer of title and payment). Therefore, the best choice is C, which refers to producers and consumers.

Channel Members Add Their Value by Bridging Gaps in Form