________ means the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, which is common in the electronic channel.

Question

Quizplus · Accepted Answer

Disintermediation is the process of removing intermediaries from the distribution channel, leading to a shorter and more direct route between manufacturers/wholesalers and customers. This is often seen in electronic channels because technology allows for direct communication and transactions between the two parties.

________ Means the Shortening or Collapsing of Marketing Channels Due