Nadia works for a major soda distributor. The company decides to buy a transportation company to move its product from its own manufacturing facility to the consumer. This is an example of a(n) ________ vertical marketing system.

Question

Quizplus · Accepted Answer

A corporate vertical marketing system involves a parent company acquiring different levels of the distribution channel, such as a transportation company, with the aim of improving efficiency and control over the distribution of its products. This is what is happening in this scenario.

Nadia Works for a Major Soda Distributor