A vertical ________ system consists of vertically aligned networks behaving and performing as a unified system.
A) insourcing
B) marketing
C) assortment
D) allowance
E) inventory

Question

Quizplus · Accepted Answer

A vertical marketing system is a structure where the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs. This collaboration across different levels enhances efficiency and effectiveness in reaching the end consumer.

A Vertical ________ System Consists of Vertically Aligned Networks Behaving