A ________ is the highest-potential start-up and growth mechanism for small-business owners, and it is an effective way to expand a distribution channel quickly and efficiently.

Question

Quizplus · Accepted Answer

A franchise operation is the highest-potential start-up and growth mechanism for small-business owners, as it allows them to quickly and efficiently expand their distribution channel by leveraging the established brand and operating system of a franchisor. Retailer and wholesaler cooperatives are also effective ways to pool resources and improve buying power, but they do not offer the same level of growth potential as a franchise. Channel captains and PRM strategies are more focused on managing existing distribution channels rather than expanding them.

A ________ Is the Highest-Potential Start-Up and Growth Mechanism for Small-Business