A manufacturer employing a(n) ________ strategy focuses much of its promotional investment on the end-user consumer.

Question

Quizplus · Accepted Answer

A manufacturer employing a pull strategy focuses on creating demand among end-users, who then demand the product from retailers, who then demand the product from the manufacturer. This involves a strong promotional investment aimed at attracting the attention and interest of end-users, such as advertising or social media campaigns. The opposite, a push strategy, focuses on promoting a product directly to retailers or wholesalers, who then push the product onto their customers. Selective or limited distribution refers to limiting the number of retailers or distributors who carry a product, while exclusive distribution refers to granting exclusive rights to sell the product to one retailer or distributor.

A Manufacturer Employing A(n) ________ Strategy Focuses Much of Its