A manufacturer employing a pull strategy would engage in ________.

Question

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A pull strategy involves creating demand for a product among consumers who then request the product from retailers or intermediaries. Advertising in mass media is a key component of a pull strategy as it aims to generate consumer demand and pull the product through the distribution channel. Offering discounts, investing in intermediaries, paying slotting allowances, and offering shelf fees are all examples of a push strategy, where the manufacturer pushes the product through the distribution channel to the end consumer.

A Manufacturer Employing a Pull Strategy Would Engage in ________