Younger consumers are much more likely to want to be "sold to," and therefore place a high value on objective information sources for decision making.

Question

Quizplus · Accepted Answer

This statement is false. Younger consumers are typically more skeptical and less trusting of traditional forms of advertising and may prefer more personalized and authentic forms of communication, such as recommendations from friends and reviews from online sources. They tend to place a higher value on experiential learning and making their own decisions based on their individual needs and preferences.

Younger Consumers Are Much More Likely to Want to Be