________ involves one-to-one personal communication with a customer.

Question

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Personal selling involves direct communication between a salesperson and a customer, with the goal of persuading the customer to make a purchase. This method allows for personalized attention and the ability to address the customer's concerns or questions in real-time. Advertising, sales promotion, public relations, and social media marketing are all forms of communication with customers, but they are not one-to-one personal interactions like personal selling.

________ Involves One-To-One Personal Communication with a Customer