
In the context of the promotion mix elements, which of the following represents a strength specific to social media marketing?
A) great creative flexibility
B) ability to stimulate purchase directly through incentive to buy
C) unpaid communication seen as more credible than paid forms
D) message customization without high costs of personal selling
E) many provider choices
Correct Answer:
Verified
Q26: _ is a technology-driven relationship between companies
Q27: One of the biggest challenges marketing managers
Q28: The first step a manager should take
Q29: The development of promotional strategies most likely
Q30: Twitter is currently the largest social networking
Q32: _ is the application of marketing concepts
Q33: _ involves one-to-one personal communication with a
Q34: _ provides an incentive, such as a
Q35: Which form of promotion is based on
Q36: A push strategy usually relies on a
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