________ is the application of marketing concepts and strategies inside an organization.

Question

Quizplus · Accepted Answer

Internal marketing is the application of marketing concepts and strategies within an organization to promote and enhance the organization's culture, values, and objectives to employees. It focuses on making employees aware of the company's vision and goals and motivating them to work towards achieving those goals. It includes activities such as employee training, internal communication, and creating a positive work environment. Direct marketing, personal selling, prosocial marketing, and publicity all refer to marketing activities outside the organization.

________ Is the Application of Marketing Concepts and Strategies Inside