In a push strategy, the focus is on ________.

Question

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In a push strategy, the focus is on the channel of distribution, pushing the product through the distribution channels to reach the end consumers. The emphasis is on getting the product into the hands of retailers, wholesalers, and distributors, who will promote and sell the product to the end users. The manufacturer or marketer tries to push the product through the supply chain and create demand through advertising, promotions, and other marketing efforts. The key objective is to persuade the intermediaries to carry and promote the product, often by offering incentives such as trade discounts, rebates, or bonuses.

In a Push Strategy, the Focus Is on ________