A push strategy usually relies on a combination of sales promotion and ________ directed toward channel members.

Question

Quizplus · Accepted Answer

A push strategy involves pushing the product through the distribution channels, and personal selling is an effective way to persuade channel members to carry and promote the product. Sales promotions such as discounts or rewards may also be offered to incentivize channel members. Virtual marketing, social media promotion, and public relations are more commonly associated with a pull strategy aimed at end consumers. Indirect marketing is a broad term that can refer to both push and pull strategies.

A Push Strategy Usually Relies on a Combination of Sales