Brianna is a marketing manager who wants to have a strong two-way communication of ideas with customers and she considers it very important to directly ease customer confusion and persuade them to purchase. She does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ________ will be the most appropriate promotional form.

Question

Quizplus · Accepted Answer

Given that Brianna wants two-way communication with customers and wants to directly address customer confusion and persuade them to purchase, personal selling would be the most appropriate promotional form. Personal selling allows for direct and personal interaction with customers, which can facilitate two-way communication and provide an opportunity to address any confusion or concerns the customer may have. While personal selling may be more expensive than some other forms of promotion, Brianna has indicated that cost is not a major concern.

Brianna Is a Marketing Manager Who Wants to Have a Strong