A marketing manager believes that unpaid communication is seen as more credible than paid forms. Based on the manager's consideration, ________ will be the most appropriate promotional form.

Question

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Public relations focuses on utilizing unpaid communication to establish and maintain positive relationships with various stakeholders. This includes activities such as media relations, event sponsorships, and social media outreach. As the marketing manager believes that unpaid communication is more credible, public relations would be the most appropriate promotional form. Additionally, public relations can help to generate earned media, which is highly valued for its credibility and authenticity.

A Marketing Manager Believes That Unpaid Communication Is Seen as More