During the ________ stage of the AIDA model, promotional messages are altered so that a customer feels they simply must have the product and can't live without it.

Question

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The desire stage of the AIDA model is where promotional messages aim to create a strong desire or need for the product in the customer's mind. This stage is all about convincing the customer that they cannot live without the product and that it is an essential purchase for them.

During the ________ Stage of the AIDA Model, Promotional Messages