________ enables the spread of a marketing campaign to potentially large audiences through acts of individual users as marketing communication channels.

Question

Quizplus · Accepted Answer

Viral marketing is a strategy that relies on individuals to share a marketing campaign with their network, who in turn may share it with their network, potentially resulting in a viral spread of the campaign to a large audience. This can be more effective and cost-efficient than traditional marketing methods.

________ Enables the Spread of a Marketing Campaign to Potentially