Question 1

Describe the AIDA model of promotion. Include a description of each step.

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Question 2

Describe the seven Cs that define the customer website interface.

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Question 3

Describe social networks. How do they benefit marketers, and what are the drawbacks?

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Question 4

Name the seven major elements of the marketing manager's role in managing promotion.

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Question 5

________ was originally started as a site for college students to connect with each other.

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Facebook was initially created as a social networking platform for college students to connect with one another. However, it has since expanded to allow people of all ages to join and connect with friends, family, and businesses.

Question 6

What are the five key elements that make up the promotional mix? Describe each one.

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Question 7

Cho was in need of a new job after being laid off. Her friend suggested she put her resume on ________, a social media site geared toward working professionals and companies who use it for recruiting.

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LinkedIn is a social media site specifically designed for professionals and companies to network and recruit candidates. It is an ideal platform for individuals searching for job opportunities to showcase their skills and connect with potential employers. Twitter, Facebook, Google Plus, and Reddit are not specialized in professional networking or recruiting.

Question 8

What are the three capabilities, or goals of promotion? Give at least one example for each of how promotion achieves this goal.

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Question 9

What are paid media, owned media, and earned media? Give an example of each.

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Question 10

What is digital marketing and how has it changed the way companies and individuals communicate?

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Question 11

Compare and contrast display ads, banner ads, interstitials, search ads, and native ads.

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Quiz 13: Promotion Essentials: Digital and Social Media Marketing