Key controllable factors in global marketing are:
A)government policy and legislation
B)social and technical changes
C)marketing activities and plans
D)all of the above.

Question

Quizplus · Accepted Answer

Marketing activities and plans are controllable factors in global marketing, as companies can strategize and adjust these elements based on market research and outcomes. Government policy, legislation, social, and technical changes are generally considered uncontrollable external factors.

Key Controllable Factors in Global Marketing Are