The goal of institutional advertising is to increase the purchase of a specific offering.

Question

Quizplus · Accepted Answer

The goal of institutional advertising is not to increase the purchase of a specific offering, but rather to promote and enhance the reputation, image, or brand of an organization. It aims to create a positive perception and association with the company, its values, and its impact on society, rather than to directly sell a product or service.

The Goal of Institutional Advertising Is to Increase the Purchase