Theory History
-What theory argues that crowds of people do not always begin with singular individuals who hold the same motives and/or interests?

Question

Quizplus · Accepted Answer

The Emergent-Norm Theory argues that crowds of people do not always begin with singular individuals who hold the same motives and/or interests.
Key Takeaway: The Emergent-Norm Theory was first developed in the 1980s by Lewis Killian and Ralph Turner. These two men observed that crowds do not always begin with individuals who hold a similar set of motives and/or interests. Rather, leaders within the group tend to construct a new set of "normal" motives or interests that are then soon adopted by the entire collective of individuals-the crowd.

Theory History -What Theory Argues That Crowds of People Do Not Always