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-Sony created a 5-minute promotional video of its upcoming action film based on a video game. The company sent it to video game stores and chains across the country in a(n)------ campaign.

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Sony created a 5-minute promotional video of its upcoming action film based on a video game. The company sent it to video game stores and chains across the country in a direct mail marketing campaign. In a direct mail marketing campaign, a company will send promotional materials, such as videos and materials, to retailers selling their products. In this instance, Sony has sent this 5-minute video to all video game stores and chains, as dedicated consumers are likely to be exposed to the video and view it.

B2B -Sony Created a 5-Minute Promotional Video of Its Upcoming Action