B2B
-A hospital places an order for its customary human resources software upgrade with a new specification for management reports. This is an example of a------ .

Question

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A hospital places an order for its customary human resources software upgrade with a new specification for management reports. This is an example of a modified rebuy. A modified rebuy occurs when an organization has past dealings with a seller in purchasing the same items. However, when there is a minor change in the nature of the order, such as the addition of a specification to the human resources software upgrade, the company must modify its order. Specifications are one type of modification in a buyer-seller interaction. Other possible modifications include a request for different pricing, a change in the quantity of an order, or a change in the proficiency and needs of individuals in the organization.

B2B -A Hospital Places an Order for Its Customary Human Resources