Branding
-Google is considered a pioneer in offering its employees flexible working arrangements and other perks in what is termed------ .

Question

Quizplus · Accepted Answer

Google is considered a pioneer in offering its employees flexible working arrangements and other perks in what is termed employer brand. Employer brand is a relatively new term in the global management industry that distinguishes an employer as a particularly great one to have. This image is cultivated by companies through offerings to employees that their competitors do not have. Google, for instance, offers telecommuting options, on-site babysitting, and an autonomous, creative environment to employees. This would be what distinguishes the company from its competitors and makes it recognizable to employees as an employer brand.

Branding -Google Is Considered a Pioneer in Offering Its Employees Flexible