Branding
-A strong performing company invests in building a strong brand by doing the following except------ .

Question

Quizplus · Accepted Answer

A strong performing company invests in building a strong brand by doing the following except co-sponsorship. Building brand strength is an impetus for the growth of the company itself. Companies can build this strength by extending product lines within the same product category or stretching brands vertically. Companies can also extend brands into different product categories, such as creating a range brand. Finally, companies can conduct co-branding to build brand strength.

Branding -A Strong Performing Company Invests in Building a Strong Brand