Branding
-The Toyota symbol and McDonald's golden arches are referred to as a------.

Question

Quizplus · Accepted Answer

The Toyota symbol and McDonald's golden arches are referred to as a brand mark. A brand mark is an element of a brand that cannot be spoken. Organizations develop a brand mark not only to distinguish their brand from competitors but also to have a memorable symbol in the minds of customers and clients. Brand marks are often copyrighted, and companies protect the marks as part of the overall organizational identity and branding strategy.

Branding -The Toyota Symbol and McDonald's Golden Arches Are Referred to to as A------