Concepts
-Selye, Inc. and the Pomona Company produce and sell different products-diet supplements and home exercise equipment respectively-but they satisfy the same customer need of losing weight. The companies are referred to as

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Selye, Inc., and the Pomona Company produce and sell different products-diet supplements and home exercise equipment respectively-but they satisfy the same customer need of losing weight. The companies are referred to as generic competitors. Generic competitors produce markedly different products, but they serve the same customer needs. In this example, customers may use these products for the same purpose of weight loss. However, unlike other types of competitors, such as product or brand competitors, the companies are selling different products.

Concepts -Selye, Inc. and the Pomona Company Produce and Sell Different